KDT Machinery Romania
Pre-launch audit for a B2B industrial machinery website, focused on commercial clarity, navigation, product pages, forms, and readiness for promotion.
KDT Machinery Romania — B2B website / UX / conversion audit. Website: kdtmac.ro. Industry: Industrial machinery / wood processing / furniture production. Work type: Pre-launch audit, conversion consulting, and recommendations for commercial structure.
The site had a visual and functional base, but before launch it needed a clear conversion, structure, mobile, product page, form, and visible-error review. For a B2B business, the site had to quickly explain what KDT offers, who it is right for, and how the visitor can reach a quote request.
I audited the homepage on desktop and mobile, the menu, categories, navigation, category pages, product pages, contact area, and forms. I identified visible pre-launch errors and prepared recommendations for CTAs, structure, lead flow, tracking before promotion, and prioritization between important launch items and later optimizations.
The recommended direction was for the site to guide users quickly toward one of the main commercial actions: machinery quote request, consultant discussion, service request, spare parts request, showroom appointment, or direct contact.
Structured pre-launch audit, with clear observations by section and implementation priorities.
KDT received a clear direction for correcting visible issues before launch and for turning the website into a stronger B2B request-generation tool, not just an online technical catalog.
Exact results, budgets, or commercial data are not published here. The case shows execution proof and the type of intervention.
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Next step
Tell me what you sell, where traffic lands and what is not working. If I can help, I propose the next step. If not, I say it directly.