CASE STUDY · B2B industrial machinery website rebuild
Before launch, verification.
A complete rebuild of the KDT Machinery Romania website: commercial architecture, B2B machinery catalogue, service pages, inquiry forms and a controlled migration to kdtmac.ro.
Project overview
Explore the project’s structure, implementation and delivered work.
The previous version was not a safe launch base and did not reflect the commercial structure needed in Romania. The offer had to be reorganised into clear machinery families, with separate journeys for quotes, service, spare parts and showroom visits.
I rebuilt the website in WordPress, Elementor and WooCommerce using a licensed theme and original customisation. The architecture covers SAW TECH, EDGE TECH, DRILL TECH, CNC TECH, automated production lines and turnkey factory planning, alongside commercial pages, product templates, forms, team details, legal pages, consent and responsive behaviour. The domain was migrated through Cloudflare to Hostinger with active SSL and the Google Workspace records preserved.
The public website is delivered on kdtmac.ro, with its technical and commercial core active: B2B catalogue, commercial pages, forms and dedicated paths for quotes, service, spare parts and showroom visits.
I expanded the catalogue with the MS and MSP dust extraction systems: MS-300, MS-350, MS-400, MSP-200, MSP-350 and MSP-400. The parent category, two subcategories and six product pages were integrated into the homepage, navigation and Machinery and Solutions page, with documented technical information and the selected product prefilled in the quotation request.
The collaboration continues through maintenance and targeted updates. I updated the team’s contact details, roles and photographs on the Contact page and checked card alignment, desktop, tablet and mobile layouts, and telephone and email links. The work and checks are recorded in a maintenance register.
For email sending from MiniCRM, I updated the domain’s existing SPF record in Cloudflare. The DNS configuration authorises the MiniCRM sending source while preserving the previously configured sources and Google Workspace records.
A visitor researching a machine is not looking for the same thing as a customer who needs servicing or a spare part. The website separates these needs: machine families have their own structure, while quotation requests, servicing, spare parts and showroom visits have distinct entry points.
The delivered benefit is a route that matches each intent: visitors can explore the machinery or go directly to the support they need, rather than starting from a single general company presentation.
The final domain, SSL and DNS are active, and the Google Workspace records were preserved. The website is public.
Measurement note: this case documents the delivered architecture and implementation; it does not include a before-and-after comparison of enquiries, quotation time or sales.
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