Context
The screenshot covers Search and Performance Max campaigns in an e-commerce account, from 5 to 30 March 2026. The figures use the account total, not the strongest campaign alone.
Google Ads · E-commerce
Ad spend, next to conversion value.
A Google Ads account report showing spend, conversions and conversion value together, beyond impressions and clicks.
5–30 March 2026
Anonymised report · Metrics are those displayed by the platform. The reporting period and interpretation limits are stated below.
- ad spend
- €3,209.33
- reported conversion value
- 38,276.30
- conversion value / cost
- 11.93×
What the report shows
The report shows Search and Performance Max campaigns, budgets, bidding strategies and campaign-level metrics. The totals allow the results to be read at account level.
What it means for business
The report displays 11.93 for conversion value / cost. Conversion value is recorded by the platform; the supplied material does not establish its definition or currency.
How to interpret the results
Conversion value does not confirm collected revenue or profit. The 704.38 conversions do not automatically represent 704 distinct orders. The report does not establish a before/after improvement or a particular provider’s contribution or management period.
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