CASE STUDY · Fitness membership platform / WordPress / PMPro / Stripe
From content to a platform.
A fitness membership platform delivered on shapebyyou.com, with manageable training programmes, Bunny Stream video delivery, Stripe and Paid Memberships Pro subscriptions, brand identity and a responsive experience.
Project overview
Explore the project’s structure, implementation and delivered work.
Laura Fitness had an existing visual direction, photo and video material, and training programmes that needed to come together in a public platform and member area. The project covered the journey from the brand presentation to programme discovery, subscription, account and access to protected content.
The website needed to combine Laura's public presentation with programme and subscription management without exposing large video files or private playback links directly. The domain, official email, recurring payments, member access and mobile presentation needed one coherent, verifiable setup.
I built a WordPress platform with separate paths for public content and member-only programmes. Paid Memberships Pro manages access and the subscription, Stripe is connected for the recurring checkout flow, and Bunny Stream delivers public and private video through the integrated player.
I defined the visual identity and consolidated the homepage, navigation, programme hub, subscription page, account and contact. Programmes can be managed in WordPress, while the approved video material was migrated to public and private Bunny Stream libraries. The Stripe / PMPro integration was configured for checkout, renewal and cancellation, then the project was migrated to shapebyyou.com with an official email address and display checks on desktop and mobile.
A public WordPress website, manageable programme structure, member area, Bunny Stream player for video content, subscription flow through Paid Memberships Pro and Stripe, Laura Fitness Coaching branding, official domain and email, and a responsive interface.
The platform is public on shapebyyou.com. The homepage, programmes, subscription, account, contact and legal pages are accessible, and playback for the approved videos was verified inside the member area. This case documents the technical delivery and operation of the platform; it does not claim revenue, sales growth or a subscriber count.
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