Context
Lucian Band performs live at weddings and events. The page at lucianband.ro/live/ brings together the band introduction, video excerpts and event photography, then guides visitors towards checking availability.
CASE STUDY · Event website / Responsive design / Integrated form / GA4
Lucian Band
From atmosphere to an enquiry.
A website that puts the music and people first: editorial design, a mobile experience, an availability form integrated with the client application and interaction tracking.
Project overview
The solution at a glance.
Explore the project’s structure, implementation and delivered work.
Concrete problem
The visual presentation needed to convey the atmosphere of the band and give interested visitors a clear next step. Website enquiries needed to connect to the client’s existing application, while measurement had to distinguish interest in the content from a submitted enquiry.
Solution
I built a page with a dark background, warm accents, large headlines and real photography. The journey connects the introduction to live footage, the gallery, quotation guidance and the form. The integration keeps enquiries in the register used by the client application, while GA4 separates navigation and contact actions from form conversions.
What changed concretely
- Design: a clear visual hierarchy, a group photograph in the opening screen, video and a gallery using real band material.
- Mobile: a single-column layout, responsive images, touch-friendly buttons and persistent access to the availability form.
- Integrated form: name, phone, event type, location and date, with an option for an undecided date. Validation and status messages guide completion.
- Client application: the server saves each enquiry and synchronises it with the existing register. Retrying the same submission does not create a new enquiry.
- Tracking: GA4 measures buttons, video interactions, form starts and errors. Phone, WhatsApp and email clicks are tracked separately.
- Conversion and consent: generate_lead fires only after the server accepts the enquiry and with analytics consent. Form field values are excluded from event parameters.
What we delivered
A responsive website with the band introduction, two live excerpts, a photo gallery, quotation guidance and a form connected to the client application. Delivery includes validation and confirmation states, duplicate-submission protection, GA4 tracking and consent preferences.
Project outcome
The public page documents the design and enquiry journey. The register integration and conversion event were verified during the project’s technical tests; those tests are not commercial enquiries. This case presents the delivered implementation without claiming booking counts, revenue or conversion increases.
Project website
REAL WEBSITE SCREENSHOT
From interest to an enquiry
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