Context
The store already had an advertising history. The pilot began with an audit and setup, followed by the campaign launch on 24 September. Product availability changed frequently, while orders, payments and returns needed separate monitoring.
Meta Ads · Watches · Anonymous client
16 reported purchases in the pilot campaigns.
Wristwatches, with documented models around RON 1,300, sold online in Romania. A Meta Ads pilot using catalog campaigns, video and product tests, adjusted to results and availability.
Pilot: 22 September–22 October 2026 · Completed
Reporting period:
24 September–22 October 2026 · verified on 23 October
- purchases reported by Meta Ads
- 16
- average cost per purchase
- RON 169.31
- total campaign spend
- RON 2,709.00
Source: Meta Ads · 24 September–22 October 2026. The average cost includes all pilot campaign spend. These are platform-attributed purchases.
Campaign results at the end of the pilot
| Campaign | Spend | Meta purchases | Cost / purchase |
|---|---|---|---|
| Catalog | RON 1,662.54 | 12 | RON 138.54 |
| Video | RON 886.16 | 4 | RON 221.54 |
| Product tests | RON 160.30 | 0 | — |
| Total | RON 2,709.00 | 16 | RON 169.31 |
Aggregated Meta Ads figures for 24 September–22 October, verified on 23 October 2026. Purchase means platform attribution, not confirmed payment or delivery. Attribution may update later.
What I managed
I configured and monitored Meta Ads campaigns, compared catalog and video performance, and adapted advertising to the available products. I checked landing destinations, UTM parameters and spend pacing. The client supplied the photographs and videos.
I monitored campaign purchases and costs alongside the store’s order records to inform adjustments during the pilot.
Documented results
Screenshots from the pilot.
The anonymised screenshots below document the interim review on 17 October. Final totals appear in the table above. Images can be enlarged on this page; the original interface is in Romanian.
Pilot decisions
The general catalog remained separate from single-product ads. Featured products were replaced when availability changed, and budgets were adjusted within the overall pilot cap. The captured configuration is a checkpoint, not a final scaling formula.
Pilot conclusion
Catalog delivered the lowest platform-reported cost per purchase among campaigns with results. Budgets were reduced when results did not justify the spending pace, and the ads stopped at the agreed deadline on 22 October.
Any future phase should prioritise product availability, measurement quality and margin verification for paid orders that customers keep. Meta results alone do not establish profitability.
Pilot completed · results updated on .
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