CASE STUDY · Meta Ads campaigns and results analysis

Purisaki

Ads tested. Results explained.

I worked on Meta Ads campaigns for Purisaki: campaign setup, UGC creative testing and analysis of reported results, including InitiateCheckout. I did not build the existing website or landing pages.

Campaigns managed by SIMION SYSTEMS, under the direct coordination of .

Meta Ads • UGC creative testing • Results analysis • Reported InitiateCheckout

Concrete problem

The advertising needed creative testing and analysis of actions reported in Meta Ads to inform campaign decisions.

What changed concretely

Configured Meta Ads campaigns, tested UGC ad variations and analysed reported traffic and events to adjust the campaigns.

What we delivered

Meta Ads campaigns, creative tests and results analysis. InitiateCheckout is a platform-reported event, not proof of an order or sale.

REAL SCREENSHOTS · META ADS

The campaign, as shown in Meta Ads.

Real campaign-report screenshots. The figures below belong to the Purisaki row, with each capture explained separately.

CAPTURE 01

The Purisaki campaign in Ads Manager

checkout initiations
124
cost / checkout initiation
$0.67
amount spent
$82.80
Purisaki – Landing – IC row in Meta Ads: 124 checkout initiations, $0.67 per result and $82.80 spent.
The ‘Purisaki – Landing – IC’ row shows 124 checkout initiations, $0.67 per result and $82.80 spent. The other rows represent different campaigns and are excluded from these figures.
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CAPTURE 02

A second capture of the campaign

checkout initiations in this capture
136
Meta Ads Campaign trends: Purisaki – Landing – IC shows 136 checkout initiations; another campaign shows 25.
This capture shows 136 checkout initiations for Purisaki. The 161 total, $0.99 cost and $159.03 spent at the top also include the ‘AI – Synthesia – Test’ campaign; they are not attributed to Purisaki alone.
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InitiateCheckout means starting checkout, not a paid order. The exact date range is not visible in either capture; the 124 and 136 events must not be added together or interpreted as growth over time. The $ symbol is preserved as displayed; the screenshot does not specify the currency code.

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