CASE STUDY · Meta Ads lead-generation campaigns

studiodent.md

From advertising to enquiries.

I worked on Meta Ads lead-generation campaigns: campaign structure, audience segmentation, budgets and results analysis. I did not build the existing website or landing pages.

Campaigns managed by SIMION SYSTEMS, under the direct coordination of .

Meta Ads • Audiences and budgets • Results analysis

Concrete problem

Meta Ads lead-generation campaigns needed clearer architecture, segmented audiences and budget logic.

What changed concretely

Structured the campaigns, audience segmentation, budget logic and performance-review process.

What we delivered

Meta Ads lead-generation campaigns with audiences, budgets and analysis of reported results. Reported leads are not equivalent to confirmed appointments or customers.

REAL SCREENSHOTS · META ADS

Campaigns for dental-service enquiries.

The campaign objective: enquiries from people interested in the clinic’s services. Priority services were dental implants and full-mouth rehabilitation, with messaging adapted to the audiences.

  1. The advertised offer

    Dental implants and full-mouth rehabilitation.

  2. Campaign structure

    Age segments, messaging angles — problem, price and guarantee — and budget adjustments.

  3. The commercial next step

    The clinic’s team qualifies enquiries and converts them into appointments.

CAPTURE 01

Conversations and forms, separately.

messaging conversations
60
form leads · campaign 2
14
form leads · campaign 3
8
Meta Ads screenshot for dental services: 60 conversations at $3.69 each, 14 form leads at $13.68 and 8 form leads at $24.53.
The screenshot shows three campaigns: 60 conversations at $3.69 per conversation, 14 form leads at $13.68 per lead and 8 form leads at $24.53 per lead. Results and costs remain separate for each campaign. Campaign names are masked.
Open the full screenshot

The screenshot does not show the date range. Conversations and form leads cannot be added as unique people and do not confirm appointments, patients or sales. The $ symbol is preserved as displayed; the screenshot does not specify the currency code.

YOUR NEXT PROJECT

What would you like to build?

Tell me what you want to launch or improve. We’ll work out the right place to start.

Tell me about your projectExplore more projects